Ex-Presidents as Pitchmen

An Associated Press dispatch from a Thai fishing village summed up the media spin a few days ago: “Former President Bill Clinton’s voice trembled with emotion as he and George H.W. Bush put aside their once-bitter political rivalry…”

Ever since his initial checked-out responses to the catastrophic tsunami two months ago drew worldwide derision, the current president has largely relied on two predecessors to do the image-repair chores. In effect, an ad hoc PR outfit — Bush, Bush & Clinton — has the three partners laboring to make themselves look good as compassionate great nephews of Uncle Sam. But there are deeper messages and functions here than mere image-polishing.

When an American president wants to make war, he doesn’t rely on private contributions. The U.S. warfare in Iraq has already cost taxpayers more than $150 billion, not counting the regular Pentagon budget that is now well over a billion dollars per day.

The global-scale PR work of Bush, Bush & Clinton underscores the idea that the era of big government is over — for humanitarian efforts, anyway…

Read the full column.