What They Really Mean…

Since the 1950s, many young Americans have first encountered critiques of mass media in the pages of Mad. With its intricate cartoons and satirical sendups, the monthly magazine gained a reputation for skewering politicians, advertisers, TV shows and a variety of print outlets.

One of Mad’s recurrent shticks has involved making fun of gaps between words and meaning — an especially welcome form of humor because mainstream news so often amplifies the words of public figures with scarcely a hint of irony, much less deprecation. Notwithstanding the zany image of Alfred E. Neuman, the magazine’s grinning icon of absurdity has overseen plenty of sobering antidotes to the phony self-importance of major media.

One-third of the way through February, looking at a few of the day’s
top news stories, I tried to imagine the properly Mad way to annotate them…

Read the full column.