I just saw a horror movie — “Bush’s Brain” — the new documentary based on a book with the same name by journalists James Moore and Wayne Slater. The book’s subtitle is “How Karl Rove Made George W. Bush Presidential.” I’ll spare you the grim details. What matters most now is that Rove’s long record of shady and vicious media operations is not just in the past.
Rove is more than a master manipulator of the news media. He’s a stealthy smear artist who does whatever he can get away with. And Rove has gotten away with plenty. That’s how George W. Bush became governor of Texas … and president of the United States. What remains to be seen is whether Rove’s techniques will again prove successful when this country votes on Nov. 2.
For all his deft skullduggery, Rove is smart enough to always remember that you can’t beat something with nothing. It’s not enough to tar the opponent with accusations and innuendos. It’s also necessary to tout Rove’s candidate as a guy just this side of the angels. And so, the Bush campaign is combining out-of-sight stilettos and out-front verbal attacks with elaborate poses of ultimate Goodness…
Read the full column.
Bush’s Brain is playing in theaters in some cities and will be out on DVD on September 24th.