The race for the White House now runs through media terrain that looks appreciably different than the landscape of a decade ago. Among the new factors: The Internet is an important source of news and punditry. Cable television gives the broadcast networks a run for their money. And 9/11 has shifted the terms of many debates. Overall, the political atmosphere is nastier and — if we consider some TV attack ads — much sleazier.

But below the surface, a lot of the bedrock rhetoric hasn’t changed much. And the language of politics, as some American leaders have acknowledged, is crucial.

James Madison wrote: “The use of words is to express ideas. Perspicuity, therefore, requires not only that the ideas should be distinctly formed, but that they should be expressed by words distinctly and exclusively appropriate to them.”

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The big media themes about the 2004 presidential campaign have reveled in vague rhetoric and flimsy controversies. But little attention has focused on a matter of profound importance: Whoever wins the race for the White House will be in a position to slant the direction of the U.S. Supreme Court for decades to come.

Justices on the top court tend to stick around for a long time. Seven of the current nine were there a dozen years ago. William Rehnquist, who was elevated to chief justice by President Reagan, originally got to the Supreme Court when President Nixon appointed him a third of a century ago. The last four justices to retire had been on the high court for an average of 28 years.

Vacancies are very likely during the next presidential term. Rehnquist, 79, is expected to step down. So is Sandra Day O’Connor, 74, a swing vote on abortion and other issues that divide the court in close votes. Also apt to retire soon is 84-year-old John Paul Stevens, who usually votes with the more liberal justices…

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Soon after the American death toll in Iraq passed the 1,000 mark, I thought of Saadoun Hammadi and some oratory he provided two years ago.

At the time, Hammadi was the speaker of Iraq’s National Assembly. “The U.S. administration is now speaking war,” Hammadi said. “We are not going to turn the other cheek. We are going to fight. Not only our armed forces will fight. Our people will fight.”

The date was Sept. 14, 2002. The venue was an ornate room inside a grand government building in Baghdad. And the gaunt elderly official was determined to make an impression on the four American visitors. So, with steel in his voice, Hammadi added: “I personally will fight.”

Looking across the room, I tried to imagine this frail man pointing a rifle at American troops. He sounded awfully brave…

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I just saw a horror movie — “Bush’s Brain” — the new documentary based on a book with the same name by journalists James Moore and Wayne Slater. The book’s subtitle is “How Karl Rove Made George W. Bush Presidential.” I’ll spare you the grim details. What matters most now is that Rove’s long record of shady and vicious media operations is not just in the past.

Rove is more than a master manipulator of the news media. He’s a stealthy smear artist who does whatever he can get away with. And Rove has gotten away with plenty. That’s how George W. Bush became governor of Texas … and president of the United States. What remains to be seen is whether Rove’s techniques will again prove successful when this country votes on Nov. 2.

For all his deft skullduggery, Rove is smart enough to always remember that you can’t beat something with nothing. It’s not enough to tar the opponent with accusations and innuendos. It’s also necessary to tout Rove’s candidate as a guy just this side of the angels. And so, the Bush campaign is combining out-of-sight stilettos and out-front verbal attacks with elaborate poses of ultimate Goodness…

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Bush’s Brain is playing in theaters in some cities and will be out on DVD on September 24th.

“Happy is the country which requires no heroes,” Bertolt Brecht commented. Today, by that standard, the United States is a very unhappy country.

These days, the public’s genuine eagerness for heroes is difficult to gauge. If media output is any measure, the hero industry is engaged in massive overproduction. Whether the “products” are entertainers, star athletes or politicians, the PR efforts are unrelenting. Some brands catch on.

In mass culture, the media consumer is constantly encouraged to swoon for personalities who seem to turn glitz into a verb. From MTV to the mall multiplex, the role models are on the market, glorious in two dimensions.

Among politicians, heroism has become a holy grail…

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The nation’s top dog of war is frisky again. Donald Rumsfeld has returned to high visibility — after a couple of months in the media doghouse following revelations about torture at the Abu Ghraib prison — now openly romancing the journalistic pack with his inimitable style of tough love as he growls and romps across TV screens.

For three years, the elan of Rumsfeld’s media stardom has been welded to fear and killing. The civilian boss at the Pentagon made little impression on the nation until 9/11 — but soon afterwards, CNN was hailing him as “a virtual rock star.” While he briefed reporters about the bombing of Afghanistan in autumn 2001, there was a rush among reporters and pundits who conflated his ability to oversee air-war carnage with new status as some kind of hunk…

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We saw butterflies turning into bombers. And we weren’t dreaming. At the time when the Woodstock festival became an instant media legend in mid-August 1969, melodic yearning for peace was up against the cold steel of American war machinery.

The music and other creative energies that drew 400,000 people to an upstate New York farm that weekend rejected the Vietnam War and the assumptions fueling it. Thirty-five years later, the Jimi Hendrix rendition of the Star-Spangled Banner could still serve as an apt soundtrack for U.S. foreign policy, with bombs bursting in air over urban neighborhoods across much of Iraq.

A Woodstock reunion, scheduled for Aug. 20-22 in the town of Bethel, N.Y., comes while the gap between the nation’s commander in chief and huge numbers of its citizens is enormous.

Among those on the bill for the 35th anniversary event is the Country Joe Band. Its four musicians were original members of Country Joe and the Fish. No doubt the band’s upcoming Woodstock performance will include “Cakewalk to Baghdad,” a caustic tune based on boasts — from such right-wing media darlings as Richard Perle and Ken Adelman — that the U.S. military’s quest for victory in Iraq would be a “cakewalk.”

“Now moms and dads don’t worry ’bout / Your soldier boys and girls,” the song goes. “We’re just sending them cakewalkin’ / Around the world /When the coffins come home and the flag unfurls / Cheer for Bush, Cheney,Rumsfeld, Wolfowitz and Perle.”

Of course this song has echoes from the excruciatingly grim humor of the Country Joe and the Fish classic “I-Feel-Like-I’m-Fixin’-To-Die,” which resonated not only with antiwar activists but also with many U.S. soldiers in Vietnam a third of a century ago…

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Also see Country Joe Band 2004.

A recent obituary in the New York Times told about Frank Smith, “who as an inmate leader at Attica prison was tortured by officers in the aftermath of the prisoner uprising of 1971 and then spent a quarter century successfully fighting for legal damages.” Working as a paralegal after his release, Smith was a pivotal force behind a 26-year civil action lawsuit that won a $12 million settlement.

Smith’s life changed forever on Sept. 13, 1971 — the day when New York Gov. Nelson Rockefeller ordered 500 state troopers to attack the upstate Attica Correctional Facility, killing 29 inmates and 10 guards held as hostages. The raid wounded at least 86 other people.

The media coverage was atrocious. Outright lies were front-page news, “informing” the public that prisoners had slit the throats of hostages when the troopers’ assault began. Corrective facts came later, with much smaller headlines, after autopsies revealed that no throats had been cut. Only when their claims were exposed as deceptions did top state officials admit the truth…

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No, hope does not gallop in like Paul Revere. And it certainly doesn’t arrive breathless from a corporate party convention.

Movements for peace and social justice can bring realistic hope — not with rhetoric but with the tough daily tedious uplifting work of political organizing.

Yes, we’d be better off with John Kerry in the White House instead of the Rove-Cheney-Bush regime. And the only way that’s going to happen is if enough people in swing states (www.swing04.com) vote for Kerry on November 2.

But I’m already getting tired of the bulk email messages claiming that Kerry is the embodiment of progressive dreams… I agree with the Greens For Impact (www.greensforimpact.com)…

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