Media Blitz for War: The Big Guns of August

This week the U.S. media establishment is mainlining another fix for the Iraq war: It isn’t so bad after all, American military power could turn wrong into right, chronic misleaders now serve as truth-tellers. The hit is that the war must go on.When the White House chief of staff Andrew Card said five years ago that “you don’t introduce new products in August,” he was explaining the need to defer an all-out PR campaign for invading Iraq until early fall. But this year, August isn’t a bad month to launch a sales pitch for a new and improved Iraq war. Bad products must be re-marketed to counteract buyers’ remorse.

“War critics” who have concentrated on decrying the lack of U.S. military progress in Iraq are now feeling the hoist from their own petards. But that’s to be expected. Those who complain that the war machine is ineffective are asking for more effective warfare even when they think they’re demanding peace.

If Michael O’Hanlon and Kenneth Pollack didn’t exist, they’d have to be invented. The duo’s op-ed piece Monday in the New York Times, under the headline “A War We Just Might Win,” was boilerplate work from elite foreign-policy technicians packaging themselves as “two analysts who have harshly criticized the Bush administration’s miserable handling of Iraq.” A recent eight-day officially guided tour led them to conclude that “we are finally getting somewhere in Iraq, at least in military terms.”

Both men have always been basic supporters of the Iraq war. O’Hanlon is a prolific writer at the Brookings Institution. Pollack’s credits include working at the CIA and authoring the 2002 bestseller “The Threatening Storm: The Case for Invading Iraq.” In the years since the candy and flowers failed to materialize, their critiques of the Iraq war have been merely tactical…

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